SNF publications
| Journal | Title and author | |
| Journal of Business Research, 91, 221-232 (2018) |
Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?
Alexander Jakubanecs, Alexander Fedorikhin and Nina Marianne Iversen |
|
| DOI | https://doi.org/10.1016/j.jbusres.2018.06.016 | |