SNF publications
| Journal | Title and author | |
| International Journal of Market Research (2019) |
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
Alexander Jakubanecs, Magne Supphellen, Alexander Fedorikhin, Hege Mathea Haugen and Njål Sivertstøl |
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| DOI | https://doi.org/10.1177/1470785319838419 | |