Natalia Mæhle

 

 

Post-Doctor Fellow

 

E-mail: natalia.maehle@snf.no
Phone: +47 55 95 97 44
Academic title: Ph.D
Curriculum Vitae

 

 

Research interests

  • Consumer Behavior
  • Brand Management
  • Social Media
  • Eco-consumption

Selected publications

  • Torelli, Carlos J., Ayşegül Özsomer, Sergio W. Carvalho, Hean Tat Keh, and Natalia Mæhle (2012). Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?, Journal of Marketing, Vol. 76 (4), 92-108.
  • Mæhle, Natalia, Nina Iversen, and Leif Hem (2012). “Marketing Local Food in the Restaurants: Importance of Local Ingredients for Restaurant Chefs and Guests”, Conference proceedings of Johan Arndt Conference 2012, BI Norwegian Business School, Oslo, 28-30.
  • Mæhle, Natalia (2012). Understanding Demand for Local Food: Perceptions of Restaurant Chefs. Conference proceedings of the 41th European Marketing Academy Conference “Marketing to Citizens: Going beyond Customers and Consumers”, Lisbon, Portugal, 465.
  • Mæhle, Natalia, Cele Otnes, and Magne Supphellen (2011). Consumers’ Perceptions of the Dimensions of Brand Personality. Journal of Consumer Behaviour, Vol. 10 (5), 290-303.
  • Norberg, Hans Martin, Natalia Mæhle, Tor Korneliussen (2011). From Commodity to Brand Image: Antecedents and Outcomes. Journal of Product & Brand Management, Vol. 20 (5), 368-378.
  • Mæhle, Natalia and Magne Supphellen (2011). In Search of the Sources of Brand Personality. International Journal of Market Research, Vol. 53 (1), 95-114.
  • Norberg, Hans Martin, Natalia Mæhle, Tor Korneliussen (2010). Skrei® − fra umerket til merket vare. Matindustrien, Vol. 4.
  • Mæhle, Natalia and Rotem Shneor (2010). On Congruence between Brand and Human Personalities. Journal of Product & Brand Management, Vol. 19 (1), 44-53.
  • Mæhle, Natalia, Chunyan Xie, and Magne Supphellen (2009). Forming Brand Personality: Company-Based vs. Consumer-Based Sources. Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt. Duluth, MN: Association for Consumer Research, 899-900.
  • Torelli, Carlos, Aysegul Ozsomer, Sergio Carvalho, Hean Tat Keh, and Natalia Maehle (2009). A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences. Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt. Duluth, MN: Association for Consumer Research, 41-44.
  • Mæhle, Natalia and Rotem Shneor (2008). Blue, Red, and Green Consumers and Their Preferences for Brands: Marketing Application of Diversity Icebreaker. Diversity Icebreaker: How to Manage Diversity Processes, eds. Bjørn Z. Ekelund & Eva Langvik. Human Factors Publishing: Oslo, Norway.
  • Mæhle, Natalia and Magne Supphellen (2008). Sources of Brand Personality: A Survey of Ten Brands. Advances in Consumer Research, Vol. 35, eds. Angela Y. Lee and Dilip Soman. Duluth, MN: Association for Consumer Research, 915-916.

Selected research projects

  • Eco-values as product quality attributes in manufacturing of agricultural food ingredients
  • Quality labels and consumer response in the Norwegian food sector
  • Reputation building in Norwegian fishery industry
  • In search of the sources of brand personality